The Elegance Paint Brush Series was developed for DIY and professional painters, particularly for women users. This was also a result of contributing professional women painters which have tested prototypes in multiple on-site settings. To enumerate, the main objectives were related to comfort, ease of control and cutting-in performance. The unique light soft-grip ergonomic handle includes a finger notch that provides a superior grip, preventing pain and fatigue, which, if ignored, can lead to chronic musculoskeletal injuries (MSIs) of various kinds. Featuring the Pink Ribbon, the Elegance Brush Series contributes the sum of over 50 000$ a year to the Canadian Breast Cancer Foundation.